Building that New World: A Viking Legacy of Exploration and Progress

Inspired by the promise of a New World, and America's spirit of freedom and sustainability, we embark on a journey to celebrate our history, understand past missteps, and move toward a brighter future - a more promising New World.

For us this journey focuses on design, ideas, events, and tourism to explore our land and region's rich heritage and contribute, often in small ways, to a more sustainable future.

Over the past three decades, the digital revolution transformed our world. Our thesis for New World Ideas is that this transformation shares many similarities with a new transformation unfolding over the next thirty years – a shift towards green energy, more sustainable lifestyles, longer-lasting products, and a deeper respect for nature. We seek to help build that new world, to help make it possible. It may take thousand years bt we have all the time in the world.

This journey began over a thousand years ago when my Viking ancestors, seeking freedom and self-determination, set sail for a new land, a place where they could have their own land – a land not ruled by kings, but governed by the people.

For too long, our dialogue about building the New World has been confined by metaphors of war and conquest. Instead, let us envision it as a discovery, a journey filled with exploration and steps towards a better world.

Democracy is not just a form of government; it's a living ideal, a culture, and a set of tools that foster harmony and trust among people. It allows constant re-evaluation and adaptation, ensuring theory meets practice in the pursuit of a better life. Instead of fighting for freedom, we, like my Viking ancestors, seek to build a new and better world for ourselves and future generations. We believe in the possibility of a land where the good life isn't just imagined, but lived.

Just as the Icelandic settlers braved the sea in their wooden boats, so too do we bravely embark on a journey towards this new land of plenty – a land where justice and abundance are accessible to all.

It's a land described by early settlers as dripping with butter, a land claimed with a lit torch, a land where common ownership was a foundational principle. Iceland, the first European-settled land governed by the people, serves as a testament to the continuous evolution of the New World.

While Iceland's democratic practices were not perfect – power resided with landowners and men held more sway than women – it established a precedent for rule by the people. Today, Iceland stands as the oldest practicing democracy on Earth, a testament to the resilience and dedication of its people. Their story is a vital chapter in the ongoing saga of building a New World, a world where we, like the Icelandic settlers, strive for a society that flourishes on the principles of equality, justice, and sustainability.

Zo Bjorgvinsson

Zo has helped build the digital business of some of America’s most-loved brands, including Tiffany & Co., Victoria's Secret, Bath & Body Works and Macy's.

https://zobjorgvinsson.com/
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