Crane Stationary.
Founded in 1801 Crane is one of the America’s oldest brands connecting millions of people throughout its history. Crane is on a journey to transform itself into a modern brand with a new design aesthetic, new approach to how to use technology and product to deliver the brand promise to the customer.
Home Page.
Crane is working towards becoming a direct to consumer and direct to business company.
We helped design foundations and strategies for the growth of the new Crane site.
Simplicity. Storytelling.
The Architecture of the Collection.
Helping the customer find what they are most likely to be looking for is key to both good customer service and growing the business.
imagine.
Crane has five main elements that make up the brand voice and the identity of the brand.
They are: the logo, the color palette, typography, graphic patterns & photography.
Thank you.
Interactions with any brand are made up of small experiences that have meaning.
Sending out a thank you note is more than it might seem. Although, there are few things in life that are as valuable as the simple, thank you note.
Crane, as a brand helps its customers make that experience better.